Telegram in campaign: the use of mobile instant messaging services in electoral political communication

The use of mobile instant messaging platforms has increased in recent years political communication given the private nature this form communication, a trend which during COVID-19 pandemic. aim research is to know Telegram usage done by main parties within election campaign. For purpose, Catalan 14th February 2021 are studied with quantitative content analysis on sample composed 600 messages published five (PSC, Vox Barcelona, ERC, Junts per Catalunya, CUP and En Comú Podem). Results show that one most important functions information dissemination its electoral programme. Regarding topics, organization functioning campaign wrangling predominate. Our findings position different regarding independence Catalonia, their trajectory government/opposition axis conditioning factors strategy platform. Finally, public impact reveals disconnection between citizens. In addition, “more more” effect determines more broadcast platform, greater number views users is, detected. These data reveal new evidence how being used actors.